Social Listening and Why it Matters for Your Business

Twenty years ago, the dot-com bubble was still expanding and social listening did not yet exist. That’s how quickly digital marketing strategies have evolved and will continue to evolve. With so many frequent changes, how do small business owners keep up with social media and various trends? You can start by knowing the difference between […]

Customer Service Basics: What Your Team Needs to Know

Customers are your company’s most critical asset. When it comes to customer service, a positive customer experience can be the key to gaining and retaining a loyal customer. 87% of people say that good customer service changes their buying behavior. In fact, of people who reported having a bad experience, 97% claimed to change their […]