Ten years ago before social media became the juggernaut that it is today, email campaigns were one of the newest marketing tools for business owners. Consumers’ inboxes were flooded with emails, drowning many of them out unless they really stood out. When social media took to the main stage, many people thought email campaigns were not as important as they once were. Not true!
Email is still one of the top marketing tools. The issue, as it has always been, is knowing how to use email marketing correctly to get the most out of it. Just like a hammer, if you don’t know how to swing it correctly, you won’t hit the nail on the head.
There are several ways to measure the success of an email campaign. Using email key performance indicator (KPI) metrics, you will be able to see what is working and what is not. What you can measure, you can improve.
Email Metrics to Determine if your Email Campaign is Successful:
• Open Rate: This is one of the best ways to tell whether your email strategy is working. An open rate identifies what percentage of the emails are opened by your audience. A higher open rate generally means your audience is responding favorably to your subject line. According to Mailchimp, the average open rate for all industries they analyzed is 20.81%.
• Click Rate: Identifies how many successfully delivered and opened emails got at least one click. When a subscriber takes the time to click on a link or button in an e-mail, it means they found that content relevant enough to take a further step to get more information. Most email campaign platforms track click rates for each link or button in an email, allowing a marketer to see what is most important to your subscribers. If certain click rates are low, try changing them. According to Mailchimp, the average click rate for all industries they analyzed is 2.43%.
• Hard Bounce Rate: Refers to emails that come back as undeliverable. This might be from someone not entering their email address correctly when they subscribe or an e-mail address being cancelled. A higher bounce rate may mean that an e-mail list is out-of-date. A business should send an email to its subscribers at least once a quarter to keep the list as current as possible.
• Unsubscribed: This occurs when a subscriber wants to opt-out of receiving e-mails from your business. Every email campaign must have an unsubscribe option in it. A subscriber may opt-out of receiving emails if: 1) they feel they are getting too many emails from you; 2) the emails look like spam; 3) they are not relevant to them; 4) they do not remember your business or signing up for them; or 5) for any reason. You can avoid some unsubscribe issues by making sure you have permission to email the people on your list and you send information to them that they will be interested in.
Pet Butler provides marketing support to Franchise Owners
Pet Butler Franchise Owners are excited to have corporate marketing support. From direct mail to email and digital marketing, Pet Butler works with its Franchise Owners to help them identify potential customers, review what works, what isn’t working, then fine tunes the process to make it better. When Franchise Owners are successful, Pet Butler as a whole is successful.
Whether you want to switch your independent business to a franchise system or you are looking for a new turn-key franchise opportunity with the resources and support to help you be successful, Pet Butler may be the perfect fit for you. Learn more about Pet Butler by calling 844-777-8608 or visit us at www.growmypetindustrybusiness.com.
