Social Listening and Why it Matters for Your Business

Twenty years ago, the dot-com bubble was still expanding and social listening did not yet exist. That’s how quickly digital marketing strategies have evolved and will continue to evolve. With so many frequent changes, how do small business owners keep up with social media and various trends? You can start by knowing the difference between […]

9 Tips For Successful Social Media Marketing

social media marketing

Although social media’s main purpose is to connect people with one another, it also gives marketers the opportunity to directly connect with existing and potential customers. More than 9.4 billion dollars was spent on social media advertisements in the United States in 2016, and that number is only projected to increase in the future. This […]