A Deep Dive Into Diversification & Why It Matters

Diversification is a buzzword that’s often thrown around as the secret to success in your business, but you may not have a deep understanding of what diversification entails and why it matters. If you fall into that group of “interested but not sure,” don’t worry, you’re not alone. Let’s unpack what it means to diversify […]
Tips to Manage Your Business’ Online Reputation

Have you ever read an online review before purchasing something? If you are online, you probably have. Those reviews might range from simply a ‘star’ rating to a few words, to a well-thought-out review detailing the positives (or negatives) of a product or service. Whether a review is complete or lacking in details, it still […]
How to Become a Better Mentor for Your Staff

As a manager, you have the unique opportunity to become a mentor to those who report to you. Bosses who rise to the occasion and take on the role of mentor transform from the title of boss into that of a leader. The truth is that whether you rise to the challenge of becoming a […]
The Benefits of Diversification

Just like in your investment portfolio, diversification is important for your business too. Before we dive right into the ways you can diversify your business, let’s define what diversification really is. In terms of investing, diversification means ensuring that you spread your capital amongst different investments. The reason to do this is so that your success is not contingent on one revenue […]
Should Your Business Be Offering More To Your Customers?

As a business owner, many questions and concerns might be going through your head daily. One of those universal questions might be, “Should I be offering more services to my customers?” And the answer is, in most cases, yes. Adding more services to your arsenal of offerings is a great way to diversify, draw in new customers, solidify relationships with existing customers and […]
Why Your Pet Industry Business Needs Traditional and Digital Marketing

If you ask 10 people what they think the best way is to market their business, you will likely get 10 different responses. Some people will tell you that digital marketing, which includes social media and paid advertising, is the way to go. Others will tell you that print is still a successful way to […]
How to Turn Your Pet Passion Into A Profitable Business

Throughout the United States, you can find dog lovers and dog owners everywhere. According to the American Pet Products Association and census statistics, there are approximately 78 million dogs living in 44% of the almost 127.6 million households. That means over 56 million households have at least one dog. Of those households, close to two-thirds […]
Exit Strategy: Running Your Business With the End in Mind

You may be the sole owner of your business, have a partner or a family-owned business. In any of these types of ownership structures, savvy business owners will consider their options for exiting the business soon after they start it. There are some similarities, as well as differences, with exit strategies depending on how the […]
Strategies to Diversify Into A More Stable Recurring Revenue Business

There are two ways, in general, to bring more revenue into your business: sell your products or services to more people; or get your current customers to buy different products or services from you. If you look at an industry like office supplies, there are many products someone could purchase like paper, folders, pens, etc. […]
5 Tips to Improve Work Life Balance

Finding the right balance between work and the rest of life can seem like a daunting task. It has become even more challenging as technology has advanced. Between smartphones, tablets and laptops, most of us can do our jobs from anywhere, anytime. That option may sound good when you want to work from home, but […]