4 Tips to Reduce Expenses Without Negatively Affecting Your Business
As a business owner, you want your business to be successful, which includes making a good profit. We discussed in previous blogs how to get more customers or sell more products or services to your existing customers. Today we want to focus on the other end of your business: expenses. Learn 4 ways to reduce […]
Customer Acquisition: 4 Tips to Acquire Customers That Canceled
As a business owner, you focus your attention on bringing in new customers. But what about the customers that no longer do business with you? Does your business have any processes to understand why customers canceled your service or what you can do to acquire customers back? First you need to realize that the rate […]
5 Tips to Make Social Video Marketing Work for Your Business
Should your business use video as part of its marketing strategy? Consider some recent statistics: • 79% of all internet traffic in 2018 is video content. • 4 times as many consumers would rather watch a video about a product or service rather than read about it. • Facebook users spend 3 times more time […]
3 Reasons to Use Database Marketing In Your Business
Database marketing, or customer relationship management (CRM) as it is also known, uses databases to compile and analyze customer data in order to provide more targeted marketing campaigns to those customers or potential customers who have similar characteristics. Here’s 3 reasons how a business can use database marketing to grow its business and improve its […]
5 Ways Trade Shows, Community Expos and Local Events Can Help Your Business
In this day of social media and online access to everything, does a business really need to spend time at trade shows or other local expos? The answer is a resounding ‘Yes!’ Social media is a great tool to use in your marketing plan, but it should not be your only tool. The rule of […]
5 Reasons Why Your Business Should Use a Staffing Agency
Many of the 28 million small business owners in America wear a lot of different hats in their businesses – sales, marketing, accounting, human resources, and more. They may take on these tasks even if they are too busy or are not proficient in those areas. That can lead to mistakes being made, money being […]
6 Ways to Prepare Your Employees for the Busy Season
Whether or not your business is seasonal, it likely has a busy season. Perhaps your business ebbs and flows with the weather or the holidays. Either way, you’re likely to be familiar with the time when “free time” doesn’t exist for you as a business owner. Once you’re able to establish when that busy season […]
9 Tips For Successful Social Media Marketing
Although social media’s main purpose is to connect people with one another, it also gives marketers the opportunity to directly connect with existing and potential customers. More than 9.4 billion dollars was spent on social media advertisements in the United States in 2016, and that number is only projected to increase in the future. This […]
Short On Time? How Convenient Pet Services Support the Busy Owner
Customers love convenience. Whether it’s purchasing goods via Amazon prime for 2-day shipping, ordering groceries online at Walmart website to be picked-up curbside at a local store, or filling a prescription from the comfort of a warm car at the pharmacy drive-thru, consumers have proven time and again that convenience is important to them when […]
