Why Your Pet Industry Business Needs Traditional and Digital Marketing

Marketing Plan

If you ask 10 people what they think the best way is to market their business, you will likely get 10 different responses. Some people will tell you that digital marketing, which includes social media and paid advertising, is the way to go. Others will tell you that print is still a successful way to […]

9 Tips to Create a Successful Email Marketing Campaign

email campaign

Do you ever feel like your email inbox is overflowing with emails selling everything from candles to clothes to cars? Unless a consumer needs a product or service, it’s possible that those emails go directly to the trash folder unopened. But what if your audience looks forward to opening your emails because you provide information […]

4 Email Campaign Metrics To Track For Measuring Success

email metrics

Ten years ago before social media became the juggernaut that it is today, email campaigns were one of the newest marketing tools for business owners. Consumers’ inboxes were flooded with emails, drowning many of them out unless they really stood out. When social media took to the main stage, many people thought email campaigns were […]