Social Listening and Why it Matters for Your Business

Twenty years ago, the dot-com bubble was still expanding and social listening did not yet exist. That’s how quickly digital marketing strategies have evolved and will continue to evolve. With so many frequent changes, how do small business owners keep up with social media and various trends? You can start by knowing the difference between […]

Should I Use Facebook Live For My Small Business?

Unless you live under a rock or a non-digital world, you have most likely pondered whether to use Facebook Live to promote your small business. The answer to your pressing question is, it depends. Facebook is a social media behemoth that, with 2.74 billion monthly active users, nearly everyone is using. In fact, as Facebook reports there […]

Creating Engaging Content  

Creating Engaging Content

Content is king. This mantra reigns true amongst all industries. Quantity is not enough for content to succeed. They must have strategic quality. What an organization puts out must serve a purpose. Creating engaging content doesn’t have to be a science. By educating yourself on a few best practices, you can launch an effective digital strategy […]

Why Your Pet Industry Business Needs Traditional and Digital Marketing

Marketing Plan

If you ask 10 people what they think the best way is to market their business, you will likely get 10 different responses. Some people will tell you that digital marketing, which includes social media and paid advertising, is the way to go. Others will tell you that print is still a successful way to […]

5 Tips to Make Social Video Marketing Work for Your Business

video marketing

Should your business use video as part of its marketing strategy? Consider some recent statistics: • 79% of all internet traffic in 2018 is video content. • 4 times as many consumers would rather watch a video about a product or service rather than read about it. • Facebook users spend 3 times more time […]

9 Tips For Successful Social Media Marketing

social media marketing

Although social media’s main purpose is to connect people with one another, it also gives marketers the opportunity to directly connect with existing and potential customers. More than 9.4 billion dollars was spent on social media advertisements in the United States in 2016, and that number is only projected to increase in the future. This […]