Setting Goals: Why it’s Important to Set Goals For Your Business
Did you know that only 8% of people who make New Year’s resolutions keep them? Part of the reason why they don’t last is because people don’t define their goals. For example, if you simply say you want to get fit or travel, you have not given yourself enough information to really make it happen. […]
Benefits of Converting Your Local Business to a Franchise System
Independent business owners may consider switching to a franchise in order to expand their existing business and utilize the influence that comes with a larger, more well-known brand. Since every business is different, fitting into a franchise model may work for some, but not for others. Before you start the process of looking for the […]
7 Tips to Improve and Build Your Networking Skills
Networking is one of several marketing techniques to help improve your business. When you attend in-person networking events, you meet people from local businesses in order to get to know, like, and trust them – and for them get to know, like, and trust you. These steps are important before someone will be comfortable doing […]
4 Time Management Tips to Help Productivity
Effective time management is important for every business owner to understand and implement to make their business more successful. As a business owner, you want to be more efficient with the work you do so you can be more productive and, in turn, more profitable. Time management is the process of consciously controlling the time […]
4 Tips to Reduce Expenses Without Negatively Affecting Your Business
As a business owner, you want your business to be successful, which includes making a good profit. We discussed in previous blogs how to get more customers or sell more products or services to your existing customers. Today we want to focus on the other end of your business: expenses. Learn 4 ways to reduce […]
Customer Acquisition: 4 Tips to Acquire Customers That Canceled
As a business owner, you focus your attention on bringing in new customers. But what about the customers that no longer do business with you? Does your business have any processes to understand why customers canceled your service or what you can do to acquire customers back? First you need to realize that the rate […]
5 Tips to Make Social Video Marketing Work for Your Business
Should your business use video as part of its marketing strategy? Consider some recent statistics: • 79% of all internet traffic in 2018 is video content. • 4 times as many consumers would rather watch a video about a product or service rather than read about it. • Facebook users spend 3 times more time […]
3 Reasons to Use Database Marketing In Your Business
Database marketing, or customer relationship management (CRM) as it is also known, uses databases to compile and analyze customer data in order to provide more targeted marketing campaigns to those customers or potential customers who have similar characteristics. Here’s 3 reasons how a business can use database marketing to grow its business and improve its […]
5 Ways Trade Shows, Community Expos and Local Events Can Help Your Business
In this day of social media and online access to everything, does a business really need to spend time at trade shows or other local expos? The answer is a resounding ‘Yes!’ Social media is a great tool to use in your marketing plan, but it should not be your only tool. The rule of […]
5 Reasons Why Your Business Should Use a Staffing Agency
Many of the 28 million small business owners in America wear a lot of different hats in their businesses – sales, marketing, accounting, human resources, and more. They may take on these tasks even if they are too busy or are not proficient in those areas. That can lead to mistakes being made, money being […]
