5 Tips to Improve Work Life Balance
Finding the right balance between work and the rest of life can seem like a daunting task. It has become even more challenging as technology has advanced. Between smartphones, tablets and laptops, most of us can do our jobs from anywhere, anytime. That option may sound good when you want to work from home, but […]
9 Tips to Create a Successful Email Marketing Campaign
Do you ever feel like your email inbox is overflowing with emails selling everything from candles to clothes to cars? Unless a consumer needs a product or service, it’s possible that those emails go directly to the trash folder unopened. But what if your audience looks forward to opening your emails because you provide information […]
Marketing on a Budget: 7 Low Cost Marketing Ideas For Your Business
A marketing strategy is an essential part of a company’s business plan. It helps your business be seen by potential customers, whether that is through direct mail, e-mail, website, social media, ads or in person. However, many companies don’t have a huge budget for expensive ads. Marketing does not have to cost a fortune. We’ll dive […]
4 Marketing Tactics to Increase Sales and Boost Revenue
The goal of any business is to attract new customers and bring in more sales and revenue. However, a business can increase sales and revenue by selling more products or services to its existing customer base. While it is more cost-effective to expand your offerings to your current customer base, every business should look for […]
4 Email Campaign Metrics To Track For Measuring Success
Ten years ago before social media became the juggernaut that it is today, email campaigns were one of the newest marketing tools for business owners. Consumers’ inboxes were flooded with emails, drowning many of them out unless they really stood out. When social media took to the main stage, many people thought email campaigns were […]
4 Ways to Motivate Employees Without Spending Money
Customer satisfaction is crucial to the success of a business. One way to help improve customer satisfaction is to make sure your employees are motivated and enjoy their job. A study from the University of Missouri found that when businesses focus on employee happiness and morale, customer satisfaction is increased. The study noted, “The link […]
9 Simple Tips to Manage Stress In the Workplace
The workplace can be a major source of stress for workers in America. The workload, drama in the workplace and job security (or lack of it) play a role in workplace stress. Stress has become so detrimental to our health that the World Health Organization has declared the negative effects of stress as a world-wide […]
6 Traits You Should Look For In Any Job Candidate
If you have ever had to go through piles of job applications and dozens of interviews, you know what a challenge it can be. You want to find the right person for the position you’re hiring who will fit in well with the team and the company. Things like qualifications are very important, but there […]
Project Management: 6 Tips to Manage Staff Projects
The biggest resource any business has is its employees. If employees are overworked or overwhelmed they may become disengaged, reducing the benefit of a business’s greatest resource and making it difficult to complete their work. As a result, the business and its employees will suffer. However, when you manage staff projects effectively, employee workload is balanced. […]
7 Tips For More Productive and Effective Staff Meetings
When you hear someone say ‘staff meeting,’ does it fill you with dread? Why is that? Is it because too many meetings are poorly organized, too long, and don’t really accomplish anything? What if staff meetings were focused, organized, and productive? Team members might look forward to sharing ideas, collaborating, and feeling like they are […]
