How To Master the Upsell
Upselling is one of the best ways to edge a little more revenue out of your sales effort, give customers more reasons to be satisfied with your company, and help drive the success of your business. So, if upselling isn’t part of your current sales strategy, now is the perfect time to fold it in. […]
Tips to Manage Your Business’ Online Reputation
Have you ever read an online review before purchasing something? If you are online, you probably have. Those reviews might range from simply a ‘star’ rating to a few words, to a well-thought-out review detailing the positives (or negatives) of a product or service. Whether a review is complete or lacking in details, it still […]
How Can I Improve My Local Listings?
As a small service business, your online presence is crucial. Simply showing up at the top of the search page will make a large difference in website traffic, leads, and conversions. The team at Pet Butler is the leading pet clean-up service business that has you covered with a beginner’s guide to improving those local […]
Should I Use Facebook Live For My Small Business?
Unless you live under a rock or a non-digital world, you have most likely pondered whether to use Facebook Live to promote your small business. The answer to your pressing question is, it depends. Facebook is a social media behemoth that, with 2.74 billion monthly active users, nearly everyone is using. In fact, as Facebook reports there […]
Why Your Pet Industry Business Needs Traditional and Digital Marketing
If you ask 10 people what they think the best way is to market their business, you will likely get 10 different responses. Some people will tell you that digital marketing, which includes social media and paid advertising, is the way to go. Others will tell you that print is still a successful way to […]
Strategies to Diversify Into A More Stable Recurring Revenue Business
There are two ways, in general, to bring more revenue into your business: sell your products or services to more people; or get your current customers to buy different products or services from you. If you look at an industry like office supplies, there are many products someone could purchase like paper, folders, pens, etc. […]
9 Tips to Create a Successful Email Marketing Campaign
Do you ever feel like your email inbox is overflowing with emails selling everything from candles to clothes to cars? Unless a consumer needs a product or service, it’s possible that those emails go directly to the trash folder unopened. But what if your audience looks forward to opening your emails because you provide information […]
Marketing on a Budget: 7 Low Cost Marketing Ideas For Your Business
A marketing strategy is an essential part of a company’s business plan. It helps your business be seen by potential customers, whether that is through direct mail, e-mail, website, social media, ads or in person. However, many companies don’t have a huge budget for expensive ads. Marketing does not have to cost a fortune. We’ll dive […]
4 Marketing Tactics to Increase Sales and Boost Revenue
The goal of any business is to attract new customers and bring in more sales and revenue. However, a business can increase sales and revenue by selling more products or services to its existing customer base. While it is more cost-effective to expand your offerings to your current customer base, every business should look for […]
5 Tips to Make Social Video Marketing Work for Your Business
Should your business use video as part of its marketing strategy? Consider some recent statistics: • 79% of all internet traffic in 2018 is video content. • 4 times as many consumers would rather watch a video about a product or service rather than read about it. • Facebook users spend 3 times more time […]
