Marketing on a Budget: 7 Low Cost Marketing Ideas For Your Business

marketing plan

A marketing strategy is an essential part of a company’s business plan. It helps your business be seen by potential customers, whether that is through direct mail, e-mail, website, social media, ads or in person. However, many companies don’t have a huge budget for expensive ads. Marketing does not have to cost a fortune. We’ll dive […]

4 Marketing Tactics to Increase Sales and Boost Revenue

increase sales

The goal of any business is to attract new customers and bring in more sales and revenue. However, a business can increase sales and revenue by selling more products or services to its existing customer base. While it is more cost-effective to expand your offerings to your current customer base, every business should look for […]

5 Tips to Make Social Video Marketing Work for Your Business

video marketing

Should your business use video as part of its marketing strategy? Consider some recent statistics: • 79% of all internet traffic in 2018 is video content. • 4 times as many consumers would rather watch a video about a product or service rather than read about it. • Facebook users spend 3 times more time […]

3 Reasons to Use Database Marketing In Your Business

database marketing

Database marketing, or customer relationship management (CRM) as it is also known, uses databases to compile and analyze customer data in order to provide more targeted marketing campaigns to those customers or potential customers who have similar characteristics. Here’s 3 reasons how a business can use database marketing to grow its business and improve its […]

9 Tips For Successful Social Media Marketing

social media marketing

Although social media’s main purpose is to connect people with one another, it also gives marketers the opportunity to directly connect with existing and potential customers. More than 9.4 billion dollars was spent on social media advertisements in the United States in 2016, and that number is only projected to increase in the future. This […]