How to Hire Employees for My Small Business
While you want a person who has the skills and qualifications, there are other qualities that are just as important. If a job skill can be taught, then these other qualities become even more important.
Helping Your Employees Learn from Each Other
Throughout our lives we continue to learn, whether in school, business, or as a hobby. While we may learn from teachers, mentors, or managers, we can also learn from our peers. How does that work in a business setting? Most small companies don’t have a dedicated training department. But that company may have multiple people […]
Why Your Pet Industry Business Needs Traditional and Digital Marketing
If you ask 10 people what they think the best way is to market their business, you will likely get 10 different responses. Some people will tell you that digital marketing, which includes social media and paid advertising, is the way to go. Others will tell you that print is still a successful way to […]
How to Turn Your Pet Passion Into A Profitable Business
Throughout the United States, you can find dog lovers and dog owners everywhere. According to the American Pet Products Association and census statistics, there are approximately 78 million dogs living in 44% of the almost 127.6 million households. That means over 56 million households have at least one dog. Of those households, close to two-thirds […]
Exit Strategy: Running Your Business With the End in Mind
You may be the sole owner of your business, have a partner or a family-owned business. In any of these types of ownership structures, savvy business owners will consider their options for exiting the business soon after they start it. There are some similarities, as well as differences, with exit strategies depending on how the […]
Strategies to Diversify Into A More Stable Recurring Revenue Business
There are two ways, in general, to bring more revenue into your business: sell your products or services to more people; or get your current customers to buy different products or services from you. If you look at an industry like office supplies, there are many products someone could purchase like paper, folders, pens, etc. […]
5 Tips to Improve Work Life Balance
Finding the right balance between work and the rest of life can seem like a daunting task. It has become even more challenging as technology has advanced. Between smartphones, tablets and laptops, most of us can do our jobs from anywhere, anytime. That option may sound good when you want to work from home, but […]
9 Tips to Create a Successful Email Marketing Campaign
Do you ever feel like your email inbox is overflowing with emails selling everything from candles to clothes to cars? Unless a consumer needs a product or service, it’s possible that those emails go directly to the trash folder unopened. But what if your audience looks forward to opening your emails because you provide information […]
Marketing on a Budget: 7 Low Cost Marketing Ideas For Your Business
A marketing strategy is an essential part of a company’s business plan. It helps your business be seen by potential customers, whether that is through direct mail, e-mail, website, social media, ads or in person. However, many companies don’t have a huge budget for expensive ads. Marketing does not have to cost a fortune. We’ll dive […]
4 Marketing Tactics to Increase Sales and Boost Revenue
The goal of any business is to attract new customers and bring in more sales and revenue. However, a business can increase sales and revenue by selling more products or services to its existing customer base. While it is more cost-effective to expand your offerings to your current customer base, every business should look for […]
